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This Tug-of-War For the Cable News Network Reveals How Flawed US Journalism Now Is.

On Thursday evening, while unconfirmed reports spread concerning an incident at Brown University, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

Even though it is by no means a flawless news source, her message rang true to many. It remains one of the broadcasters where you can find grounded and largely reliable reporting – especially during fast-moving events such as the one unfolding close to a New Hampshire storage facility.

A Vulnerable State Amid a Corporate Tug-of-War

But CNN, now 45 years old, finds itself in a precarious position as two huge media corporations battle over ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the future of CNN has become part of a high-stakes game of mergers and acquisitions, instead of as a question of what serves the news-consuming public.

“This represents another instance of the fundamental flaws with origins in many years of regulatory actions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The speculation about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a broader point.

“The narrative is crafted as a corporate drama with powerful individuals as the protagonists, but there is scant discussion of the public interest,” Pickard added.

The Additional Layer: Political Influence

The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his chief “fake news” antagonist.

Think back to the cries of “CNN sucks!” at the president’s rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now claims that CNN needs new ownership. You can read that as ownership that will protect him from criticism and scrutiny. That is part of why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.

Trump has reason to like that suitor more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that historic news network.

A Possibility of More Uncertainty

Significantly, if Netflix prevails, CNN and other cable outlets would first be carved out into a standalone company. That would be a welcome development to many at the network, but it’s not exactly a secure position. That structure could set up CNN for another sale. The cycle continues.

In the view of Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.

“Each proposed deal would be harmful to the country, and both should be challenged by anti-trust authorities,” Wu stated.

The Core Issue and a Way Ahead

Regardless of the resolution regarding CNN, the bigger problem remains.

“What we have now is a very structure that undermines democracy, but we must resist the belief that change is impossible,” Pickard said. Regulatory choices – originating in the 1930s and 1940s – helped to create this profit-obsessed monster, and revised policy decisions can fix it.

Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Overhaul is a distant prospect now, but that should not imply it will be impossible forever.

Measures that bolster independent news organizations, aid local journalism, finance public media, and outlaw the concentration of media power in too few hands are not only possible – they are vital for a functioning democracy.

When it comes to media ownership, bigger isn’t better. And news organizations like CNN cannot be pieces in the most recent acquisition battle.

The writer

Jennifer Ramirez

A seasoned financial analyst with over a decade of experience in corporate finance and investment strategies.

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