Users will soon have a updated setting that permits them to lessen the quantity of AI-created content appearing in their streams. This move comes as the platform announced that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread launch. This shift aligns with a rise in AI-generated material, spurred by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A considerable share of this output is classified as “AI slop”, a term for substandard, mass-produced content that is typically nonsensical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from digital art to educational videos, and we want to offer the community the ability to adjust the amount of that, according to their own likes,” said a platform representative.
AI on the Platform
The service shared that there are now over a billion videos on its service labeled as made with AI. In total, in excess of 100 million pieces of content are uploaded to the platform each day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Users will be in a position to limit or boost the amount of AI content they watch by opening the topic control feature in the app and selecting the AI content topic. Additional categories that can already be controlled under the tool encompass news, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies oblige users to tag “realistic” AI-generated content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the platform will now apply an artificially created tag to content created with its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This step is designed to stop users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a $2m educational fund for experts and institutions to create informative material about responsible artificial intelligence. This project will support non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid controversy over intentions to cut jobs for a large number of safety staff in the UK. TikTok is set to reduce 439 jobs in its user protection division in London, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but AI can shield workers by removing the most harmful content before it gets reviewed by people. TikTok reported a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its automated systems.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a extensive automated help is really helping us work at speed.”
